Military Avenue Business District in Green Bay, WI


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Music On Military (M.O.M)

The Military Avenue Business Association (MABA) will host “Music on Military” (M.O.M) as part of the Military Avenue Business Improvement District (BID) event series. This year’s premier of Music on Military will be a free, all-ages, Americana-themed music event for Saturday, SEP 13, from 12-8 PM held in the north end of the Beacon Center parking lot at 501 S. Military Ave, Green Bay, WI. We have a great line-up of musical talent confirmed for the event with food and beverages (beer & soft drinks) available for purchase.

Check it out on Facebook for the more information, including the talent schedule!

Advance America Kid's Zone with Music On Military 

During the Music on Military event, Advance America will be hosting a Kid's Zone (also free) across the street at Westgate from 2 - 6 pm. 

Their address is: 
506 S Military Ave
Green Bay, WI 54303

They will have a Magician, Face Painting, Rockstar Hair, Bucket Toss, Sucker Pull, and a Bounce House for kids to enjoy. Please be careful when crossing the street though.

Thanks to Advance America for hosting it and helping to make the event more fun for all ages.


Welcome to Military Ave Pocket Watch Videos!

Military Avenue Business Association would like to officially welcome Pocket Watch Watch Videos, LLC to the BID.  They are located at 425 S. Military Ave, Suite 104, Green Bay, WI 54303.

At Pocket Watch Videos, through interviews, family photos, videos, and other momentos, they offer affordable video biography packages that will help to preserve your family's heritage for future generations. 

Check out their website for more information here:

They will be hosting an Open House on Thursday, July 17th, from Noon - 6 PM. Stop by and see what they are all about!

Welcome to Military Avenue Pocket Watch Videos!


Military Discount/Special Offer Program Stickers Available

We now have Military Veteren Discount/Special Offer door stickers available for your business. If you are already participating in our Military Discout/Special Offer program and would like door stickers, please let us know (stickers are free of charge).

We also encourage all businesses in the Military Ave BID corridor to consider participation in this program. You can tailor any type of discount or special offer you would like to your particular business—just let us know and we will add you to the list.


Military Discount Program (Active Duty, Reserve, Veterans)

Just in time for the 4th of July, the Military Avenue Business Association announces our Military Discount program for Military Avenue. The program offers active duty, reserve, and retired military members/veterans discounts at multiple locations on Military Avenue (please bring appropriate valid military ID or DD214 to claim your discount). Please share these locations with your friends and family and make sure they know that Military Avenue is the Military-friendly district of Green Bay! Example of current offers are below, we will continue to update and post additional offers on our webpage Thanks for your service!!!

Bay Area Diamond - offers a 10% discount
Dubois – offers a 10% discount
HJ Martin & Son – offering 10% off standard floor care rates and front counter sundry items, along with a 10% discount on material purchases (when there is not another promotion taking place)
Martinizing Dry Cleaning Service - offers free Dry cleaning for Uniforms.
Once Upon a Child – offers a 15% discount
Regis Salon 4830 
 offers a 20% discount 
Rock N' Roll Land  offers a 10% discount
Shear Sports – offers $3 off
Surroundings Home Furnishings Gallery – offers 10% discount
Tattoos by Rick - offer value varies 
The Pancake Place - 10% discount on a meal and Veterans also eat free on Veterans Day!

Tie the Knot Bridal Boutique – offers a 10% discount on Bridal gown and accessories
Wisconsin Hearing Service – offers a 10% discount

If your Military Avenue business is interested in offering a military promotion and participating in making Military Avenue the Military-friendly district in Green Bay, please contact the Military Avenue Business Association.

Military Discount Sticker


MABA Quarterly Newsletter is out!

The Military Avenue Business Association (MABA) is proud to distribute this first edition of what will become a quarterly Newsletter for the Military Avenue Business Improvement District  (BID). We would like to use the venue to help keep local businesses and neighbors informed of issues and development in the BID. We welcome any input or suggestions you may have on format or content.

Check it out useing the panel to the left or take this link:



The Military Avenue Business Association would like to feature a Military Avenue Business District business each month on our website and social media.  This feature will include information such as your business information, photos, history, promotions, and events.

If you are interested in participating, please contact us via email:, phone: 9205449503, or stop in at the office:  425 S. Military Ave. Suite 206, Green Bay, Wi 54304. Information forms are available at:



Executive Director for the Military Avenue Business Improvement District.

21 February 2014

New Executive Director for the Military Avenue Business Improvement District (BID)

Dear Military Avenue Business District members and friends,

I would like to take this opportunity to introduce myself.  My name is Dan Perron and I have been hired by the Military Avenue Business Association (MABA) as the new Executive Director for the Military Avenue Business Improvement District (BID).  I am honored to have been selected for this position and will work diligently to ensure effective implementation of BID priorities and good stewardship of your BID funds.

First, a little background on me, I’m a recently retired career military officer and veteran who has returned to Green Bay after 21 years of leadership in the U.S. Naval Aviation and Military Intelligence communities.  While in the military, I had extensive project management and operational analysis experience that will be very beneficial to successful execution of MABA BID priorities.  I spent the last five years of my military service in Washington D.C. as a Navy Commander and senior intelligence analyst with the Defense Intelligence Agency and the Joint Improvised Explosive Device Defeat Organization where I provided analysis and oversight to multi-million dollar national strategic programs and procurement efforts.  In addition to my program management background, I grew up in Green Bay in a family that has operated and supported small businesses in Wisconsin and Upper Michigan for over 30 years, so I am aware of some of the unique challenges and needs of the local small business community.  My own family (wife Natalie and two children; Mary, 18 and Jack, 15) resides, works, and attends school in the Green Bay area, so we are very dedicated to the city.  I look forward to learning your specific business needs and concerns as well as working with all of you in the development of the Military Avenue corridor. 

Over the next several weeks, I will focus on meeting with as many of you as possible to discuss issues and suggestions related to the BID.  MABA will be organizing a formal meet and greet event on March 13 (details to follow) and I will be reaching out to as many of you as I can in the mean time.  Please contact me if you would like to set up a time to meet.  The MABA BID office at 425 S. Military, Suite 206 now has computer access and a phone line (see below for number; please note voice mail will not be set up until ~28 Feb.).

Another immediate priority will be working with you to implement the 2014 Military Avenue BID Operating Plan that was approved back in October by the Green Bay City Council.  This will require a cooperative effort and one of my main goals over the next several weeks will be to help organize effective committees made up of MABA volunteers to implement the BID Operating Plan.  These committees are essential tools to successfully deliver on the priorities you have already identified in the BID plan.  Committees include:

  • Design (includes façade improvement, streetscaping, street banners, holiday lighting, Christmas tree, etc.)
  • Organization (includes marketing, newsletter, business directory, website, social media maintenance, communications, consulting, etc.)
  • Events (organizing and leading events in the Military Avenue Corridor
  • Economic Development: (business recruitment, business support, business retention

I know there are already many eager volunteers for some these committees, but keep in mind all these committees are important and all have to be filled with talented people.  Please let me know if you are interested in working on one of the identified committees that best suits your talents.  The BID plan will not work without strong and dedicated committees.

I know the Military Avenue BID has a great deal of supporters and I look forward to working with you all.  I also realize that there are many questions and some opposition to the BID within the corridor as well--that is understandable.  I am always willing to hear any issues or concerns and hope to demonstrate that the BID can be an effective tool to revitalize the corridor, reduce vacancies, and increase property values.  That said, this effort will require a long-term commitment and a team effort to succeed.  I can’t promise miracles over the first year of the BID, but I will promise progress.  I look forward to helping to lead that progress and thank you for the opportunity. 

Thanks for all the cooperation and enthusiasm that you have already demonstrated and thanks in advance for all your future efforts in support of the Military Avenue BID. 


Dan Perron

Executive Director
Military Avenue Business Improvement District
425 S. Military Ave. Suite 206
Green Bay, WI 54303

(O) 920-544-9503
(Cell) 757-375-1166

Press Gazette News Release

MABA Action Plan

  • Improve district networking and communication through regular newsletters and a series of informative presentations
  • Develop a logo and branding strategy
  • Work with the City to create district signage and streetscape enhancements
  • Create an effective website
  • Explore opportunities to fund district marketing efforts
  • Explore marketing assistance options (Chamber, Tourism & Interns)
  • Identify and promote the unique aspects of the district businesses
  • Partner with Greater Green Bay Organizations
  • Establish a Block Captain Network for collecting and distributing information
  • Hold Annual Member Meetings
  • Sponsor regular breakfast/lunch information forums