Communications and Marketing Team

Committee Members
Henry Czachor........... Quasan Shaw.............. Gene Hackbarth......... Joe Mongin................ Brian Rouse................ Mark Summerfield....... Brenda Rollin............. Lori Lodes................. Brenda Krainik........... David Rovinski ..........	Chair City of GB Economic Development MABA program coordinator Mongin Ins. / Beacon Centre Bay Area Diamond IPSSolutions.com…Webmaster H.J.Martin & Sons G.B.Area Chamber,  marketing  liaison Greater GB Convention & Visitors Bureau TMC Business Connections

TEAM Mission….

"CREATE THE VISION"…..for our successful future

develop  a  marketing program for MABA that can be basis  to invigorate the Military Ave. Business District

 

Action Plan:

• Improve communication within the district
• create a newsletter via e-mail
• publish min. 4 / yr….interface with block captains for local input
• develop image / branding
• research our unique statement proposition
• create an image for marketing  our area to attract
• new tenants, customers, developers,
• work with the city for district signage / street image designs
• entrances / streetscape / directional off hy 41
• possible armed forces  monuments or other impact statements
• work with city in designing a business district presentation kit
• showcase our area for prospective tenants to consider
• tie-in with the biz development committee efforts
• create an effective web site
• leverage the local advertising efforts with coupons etc. to drive traffic
• explore opportunities for funding  marketing  efforts
• city hall commitment to fund our cause
• Main Street and other programs  / Grant writing
• promote the unique aspects of MABA
• longevity of some businesses /  # of family restaurants
• Hwy. 41 proximity / unique destination sites
• proximity to Packers / easy access / parking   
• Tie-in with Greater G.B. organizations
• Joint effort to promote and retain biz in the G.B. area
• Tie-in with  Events Committee….. develop  recurring traffic building promos
• explore marketing assistance options
• College intern projects / Chamber staff and programs
• Create coop programs for area businesses